Employment of models is expected to grow by 14 percent from 2010 to 2020, as fast as the average for all occupations. However, because it is a small occupation, the growth will result in only about 200 new jobs over the 10-year period.
Growth in the occupation will be driven primarily by the use of models in advertisements, in both print and digital formats. Advertisers will continue to use models in fashion shows, catalogs, and print campaigns as a way to increase awareness of their product. Models also will be needed for online publications as spending on digital advertisements grows in response to the continuing increase in online sales. However, businesses may cut back on their advertising budgets during economic downturns, making them less likely to develop new advertising campaigns or hire models.
As the U.S. population becomes increasingly diverse and businesses become more globalized, demand for racially and ethnically diverse models may increase.
Many people are drawn to this occupation because of its glamour and potential for fame. Some enjoy traveling and modeling for famous designers. In addition, there are no education or training requirements for entering this occupation. Therefore, many applicants will be competing for very few job openings.
Modeling careers are typically short, and many agencies and clients look for “fresh faces.” Therefore, younger models with a solid portfolio will have the best opportunities for jobs.
Job opportunities are expected to be best for those willing to relocate to large metropolitan cities. Although small cities also need models for local businesses and shows, these job opportunities are limited. The largest number of job opportunities will be in large cities, such as New York and Los Angeles.
Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-13 Edition