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Demonstrators and Product Promoters Job Outlook

Employment of demonstrators and product promoters is projected to grow 18 percent from 2010 to 2020, about as fast as the average for all occupations.

An increase in hands-on and interactive marketing is expected to lead to growth for this occupation. Many companies have found that promoting their products directly to the public creates a more positive impression of their brand than more traditional marketing methods. Demonstrators and product promoters are important to the success of this strategy because they are the ones showcasing the product.

In addition, many demonstrators and product promoters work in supercenters and warehouse clubs, a subset of the general merchandise store industry, which is projected to grow very rapidly from 2010 to 2020. Growth in that industry will contribute to new jobs for this occupation.

Job Prospects

Job prospects for demonstrators and product promoters should be favorable. Many people enter this occupation and then leave to take jobs in other occupations, creating openings for new workers. Employers look for candidates who are energetic and outgoing. Some employers prefer applicants with customer service experience.

Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-13 Edition